Strawberry Begonia grows best in moist, organically rich, well-drained soils in part shade to full shade. However, it does tolerate heavy clay soils. If grown outdoors, it should be in a shady area. If grown indoors, plants should be sited in bright indirect light, although some direct sun (if not intense) will promote reddish leaf colors. The plant is easily propagated by rooting plantlets directly in soil. It is cold hardy in USDA Zones 6 through 9; however, you should site it in a protected location and provide plenty winter mulch if growing in Zone 6.